Hockey Correspondent and One-Time Shakespeare Character, White Cover Magazine
So, the NHL’s brand apparently lost itself $328 million of value with its latest lockout — probably due to the fact that it was the fourth since 1992, not just that it happened — and yet its average ticket jumped higher than any other sport in that time.
“After a four-month lockout, the NHL began play in January and season-ticket prices went up 5.7 percent, according to the recently released Team Marketing Report Fan Cost Index. The average season ticket for non-premium seats is $61.01. As usual, ticket prices were set well before the season.
“The NBA’s average ticket went up 3.5 percent to $50.99 and the NFL’s went up 2.5 percent to $78.38. The average MLB ticket for the 2012 season was even at $26.98.”
Canadian teams dominated the top of the list, led by Toronto at $124.69(?!?).
Winnipeg was second at $97.84, which means it probably costs more to go to a month worth of Jets games than it does to pay your mortgage in Manitoba. (Oh, nevermind.) Vancouver’s prices have steadily risen to an average of $87.38, which means the Canucks are now the third-most expensive live show in the league, up from eighth-most in 2004. Edmonton ($79.27) and Montreal ($78.56) complete the top five.
The real shocker, though, comes from the seventh-cheapest team. HINT: They’re blue and white, they used to have the terminally underrated superstar Gilbert Perreault, and their city constantly dukes it out with Cleveland and Detroit for the title of America’s “Nuh Uh! I’m Not Living There!” city.
“The Buffalo Sabres reported the largest percentage increase at 26.7 percent, which brings their average ticket to $46.15, the seventh-cheapest ticket.”
The Most Expensive Home Tickets in the NHL
23rd – The Buffalo Sabres
*While not toward the top of the list overall, Buffalo’s ticket prices jumped by a league-high of 26.7% between 2012 and 2013.
5. Montreal Canadiens — $78.56
4. Edmonton Oilers — $79.27
3. Vancouver Canucks – $87.38
2. Winnipeg Jets — $97.84
1. Toronto Maple Leafs — $124.69