Can Iced Tea Save Canadian Beer?

Here’s the question posed today by Canadian Business:

“The North American beer market is shrinking fast. Is iced-tea-flavoured beer really the answer?”

Uh, no. But, hey, why not try?

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More from the magazine, and writer Paul Brent:

“Molson Coors management is thirsty for a turnaround… It may already be too late. Far behind when it comes to industry consolidation and international growth, Molson Coors looks to be consigned to a slow-growth future based on a static Canadian duopoly, an up-and-down U.S. business, and a mature U.K. beer market.”